Events

One of the best ways to promote automotive products is to show them being used.

Long before the word "influencer" was a thing, we were working with a people in the industry who could help our clients extend their brands. Is Mario Andretti an influencer? Back in 2005, we hired him to be the featured guest for a luxury, high net worth event featuring supercars, gourmet food and top shelf [...]

The non-profit Piston Foundation has a noble mission. To counter the greying of the industry, they are funding scholarships for young people to get into the automotive restoration and preservation trades. This mission requires constant fund-raising. One of the foundation's most successful initiatives is their partnership with Bring-A-Trailer, the wildly successful automotive auction site. A [...]

As their external agency, we pitched the idea for Vredestein Tires to be the Official Tire Partner of the Lime Rock Historic Festival 41. Full Throttle Marketing handled the entire activation including creation of signage, staffing the booth and operating on-site promotions. We even secured the display vehicles...including a very valuable and gorgeous 1957 Mercedes-Benz [...]