One of the best ways to promote automotive products is to show them being used.
Influencer Success
Roger Garbow2024-01-30T00:37:13+00:00Long before the word "influencer" was a thing, we were working with a people in the industry who could help our clients extend their brands. Is Mario Andretti an influencer? Back in 2005, we hired him to be the featured guest for a luxury, high net worth event featuring supercars, gourmet food and top shelf [...]
The World’s Fastest Miata Auction
burnout2024-01-25T19:49:58+00:00The non-profit Piston Foundation has a noble mission. To counter the greying of the industry, they are funding scholarships for young people to get into the automotive restoration and preservation trades. This mission requires constant fund-raising. One of the foundation's most successful initiatives is their partnership with Bring-A-Trailer, the wildly successful automotive auction site. A [...]
Vredestein Tires at Lime Rock Park
Roger Garbow2023-12-18T19:49:42+00:00As their external agency, we pitched the idea for Vredestein Tires to be the Official Tire Partner of the Lime Rock Historic Festival 41. Full Throttle Marketing handled the entire activation including creation of signage, staffing the booth and operating on-site promotions. We even secured the display vehicles...including a very valuable and gorgeous 1957 Mercedes-Benz [...]
Ai Design Brand Update
Roger Garbow2024-01-30T00:37:30+00:00Updating the lead visual image for an iconic company's 30th anniversary.
Vredestein Times Square Launch
Roger Garbow2024-01-25T14:36:05+00:00Vredestein, the century old premium European tire brand, chose Full Throttle Marketing to help launch Pinza, their first all-terrain tire. As a key component of Vredestein's North American brand effort, Pinza needed a huge stage for the coming out party: Times Square. A Pinza launch video was created and shown in rotation for 24 hours [...]
Print advertising: Porsche Speciality Shop
Roger Garbow2024-01-30T00:37:45+00:00Speedsport Tuning is one of North America's premier independent Porsche speciality shops. From winning races on tracks across the eastern US, to maintaining and restoring priceless air-cooled Porsches, to service and upgrades on the latest Porsche street vehicles, Speedsport Tuning has been sought after by discerning owners across the globe. As part of an ongoing [...]