Project Description
One of the best ways to promote automotive products is to show them being used. We brought together multiple companies to showcase their products: Vredestein Tires new Pinza all-terrain tire, LP Aventure’s Subaru off-road accessories, Colonial Subaru/Subaru New England’s do everything Crosstrek, and Ai Design with their expert electronics and customization skills. We created the idea of a five-day father-son road trip: a circumnavigation of New England, taking in every possible terrain and road surface. We built the car, designed a route to hit key sights and interesting roads, and brought our top videographers and editor onboard.
We shared content along the way, made appearances at two tire stores, and delivered a 30 minute film, tons of photos and a feature magazine article of the adventure. The journey was memorable, and the partners received outstanding ROI, including earned media: a profile of the trip in various newspapers throughout the region. To see the journey, click here.
