WE’RE NOT JUST CAR GUYS.
We’re brand guys. Because we understand what drives the audience, we build programs and content that are not only cool, but right.
Like the first-ever all-Porsche drag race down 11th Ave. to open the 2008 NY Auto Show—which show executives called “the best opening we’ve ever had.”
Or the Scion Road to SEMA 2012 grand tour. Conceived and created by Full Throttle Marketing to deliver a modified FR-S sports car to Las Vegas—gaining wide attention via social media, dealer appearances and a featured show presence.
Or launching a private racetrack by licensing the famed Rendezvous film—and a launch event featuring Mario Andretti and Bobby Rahal.
Or delivering international publicity, and a growing social media presence, to a long-overlooked vehicle customizer.
Or helping launch a century old premium European tire brand in North America, through a strategic influencer campaign and high-profile enthusiast events.
Or creating a global buzz for a builder of electrified classic Porsches.
And the viral videos ranging from drifting supercars to barn-find resurrections.
No matter what your needs, if it involves wheels, we’ll keep you rolling.
Roger Garbow – Founder/Chief Creative Officer
Founder Roger Garbow is a lifelong car nut with an appetite for innovation and a passion for anything with wheels. He created Full Throttle Marketing to help marketers reach the right audience with the right message.
Roger Garbow is not your typical marketing guy. Long before launching Full Throttle Marketing, Roger was working with some of the world’s great brands, from American Express to NASCAR. His background as a creative director, photographer, writer, and producer, gives Full Throttle Marketing a distinct advantage in the marketplace. At Full Throttle Marketing, you always get the A team, not a junior account rep. We think about each project holistically. And we’re not afraid to jump in and help with whatever is needed.
Roger is a longtime member of the International Motor Press Association and has contributed automotive articles to a wide range of publications from Road & Track to Men’s Health. His reputation within the industry gives him access to business and media leaders alike. He’s worked with a wide range of clients including: Cadillac, BF Goodrich, Toyota, Big O Tire, NY International Auto Show, MasterCard, Vredestein Tires, Monticello Motor Club, Honeywell, Fram, Prestone, Ai Design, BlackBridge Motors, Borla, Sacrilege Motors, Aston Martin Racing, North America, Lime Rock Park, and more. Through the non-profit Piston Foundation, Roger is helping to get the next generation interested in cars and preserving the vehicles from the past.
Alex Lendvai
With the addition of seasoned corporate product manager and marketing professional Alex Lendvai, Full Throttle Marketing is now even better positioned to serve clients.
Alex’s hands-on event planning and production experience, while managing multi-million dollar budgets, has proven invaluable in our efforts to create more experiential opportunities for consumers and media alike. His data-driven analytical expertise and extensive background in project management allows us to provide detailed, timely reporting to determine the best ROI and resource allocation.
