Project Description
As their external agency, we pitched the idea for Vredestein Tires to be the Official Tire Partner of the Lime Rock Historic Festival 41. Full Throttle Marketing handled the entire activation including creation of signage, staffing the booth and operating on-site promotions. We even secured the display vehicles…including a very valuable and gorgeous 1957 Mercedes-Benz 300SL roadster. To maximize consumer engagement, we contracted with one of our influencers, celebrity detailer Larry Kosilla, to show off his Vredestein-shod custom Audi R8 and to give detailing tips to the event spectators.
