Project Description
Vredestein, the century old premium European tire brand, chose Full Throttle Marketing to help launch Pinza, their first all-terrain tire. As a key component of Vredestein’s North American brand effort, Pinza needed a huge stage for the coming out party: Times Square. A Pinza launch video was created and shown in rotation for 24 hours on one of the world’s most visible locations: the 200 foot tall electronic billboard below the world famous Times Square Ball. To document the event, we scripted a video and spent 12 hours in vicinity of this monster screen, capturing video and still images at every time of day. We then produced the finished video for Apollo/Vredestein’s global teams…and we did it in less than 24 hours. Watch it here.
